The 360WORK career guide to getting AHEAD of the AI

3 minute read

AI (Artificial Intelligence), is making a huge and rapid impact on our future careers, opening a world of opportunity and access to roles you may never have known existed. With the ability to digest and interpret vast amounts of data from every corner of the web, AI can rapidly seek out previously undiscovered candidates and match them to jobs around the globe.

If you want to make a career move, you can create a well optimised CV and apply for roles in the traditional way. BUT, if you really want to make the most of AI’s ability to 'deep search' by getting yourself noticed ahead of other candidates, you would do well to remember the words of author Joe Poyer, “Preparation makes its own luck!


How can I make sure I am found by the AI?

More than ever, preparation is key, and taking control of your professional profile on a regular basis, is essential to getting found by AI. Ideally this needs to be ongoing and updated weekly or monthly, even when you’re not actively seeking a new role!    

AI is constantly looking… searching every corner of the net for jobs you never knew existed. Putting your name, experience, and success in as many relevant places as possible, WILL open doors.

  • Communicate your increasingly important soft skills
  • Be involved in your industry and with its community
  • Be motivated to discover, share and comment


Where do I build my professional profile in the tech industry?


Start with LinkedIn. Think about keywords relevant to your current role/ desired position/ industry and make sure they are in your headline and about section. Blend this with career highlights as well as soft skills AI might be combing for; communication, creativity, analytical thinking, leadership etc. Don’t underestimate the power of skills endorsements, reach out to clients, colleagues and contacts to get their support with this.

 Join relevant LinkedIn groups where similar people with similar interests can share topics, get advice and seek help. Aim to spend 30 minutes a week expanding connections, building relationships and posting useful information. 

According to the European Journal of Social Psychology, it takes on average, 66 days for a new behaviour to become automatic.


What content should I share when building a professional profile/ portfolio online?

  • Whatever you post/ share or comment, see it as an opportunity to demonstrate your soft skills, your ability to be independent or to learn and take on new projects.
  • When choosing keywords, use industry standard keywords that are relevant to your career sector and desired industry.
  • Be careful with acronyms that might not be picked up by AI.
  • Don't use versions when talking about your hard skills i.e., list Java rather than Java SE 16
  • Be very clear about WHAT your role was in specific projects.
  • Mention open-source code/libraries used in your work.
  • Create and share articles about issues you have solved and/or achievements with a specific technology.
  • Add projects to your profile or portfolio with a clear explanation. Explanation is important otherwise your work might not get picked up in text search.
  • Provide reference to other articles or experts you have used for help/advice.
  • Create Videos (YouTube) about your solutions for a problem and share with your network and relevant communities.


 4 things not to do when building your professional portfolio online

  1. While it is good to get noticed in search engines, focus ONLY on your key skills! The idea is to be found in a targeted way rather than getting spam or hundreds of messages/notifications from irrelevant bots because you’ve listed too many skills of which you only have a slight understanding, or are not professionally capable of delivering. 
  2. Instead of self-rating your skill/experience, ask others who have used your service or worked with you to rate your work and skills, this will add reliability to your work/profile.
  3. Read about the terms and policies of different platforms before sharing your data. You don't want to receive a lot of irrelevant and spam calls/emails. 
  4. Create your own content rather than copy/paste from others.


Industry specific communities

  • If you are a Tech or Software engineerStack Overflow and Stack Exchange are popular and well respected forums outside LinkedIn where you might post content or contribute to the community seeking answers to technical challenges.
  • There are also specific programming language related communities such as or
  • Developers might collaborate or build and scale software on GitHub.
  • For designers, animators and creative communities Behance and Dribble are world-wide spaces for sharing and displaying a portfolio (SquareSpace for creating a portfolio).

It feels like a lot to do when starting out, but the process gets easier, and your persistence will pay off as you create new habits and start to reap career changing rewards!

We suggest starting by creating a plan, thinking about your current skills and career goals. Break it down into short term and long-term activity and get yourself in the habit of posting little and often. Where will YOU start, and will YOUR priority be?

5 months ago

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