Alyssa O.
Profile Summary
*Let's Work Together.*
I see you're looking for a designer! Why am I right for your business?
I have a fresh take on designs but adapt well to brand standards. I am a wizard in Illustrator, a master of Photoshop and a champ at InDesign. I have two degrees in Advertising and Marketing and am in school part-time for a Master's in Digital Strategy.
I have a solid foundation of business and psychology with which to create your designs. I understand nuances like color psychology, how best to target and design for ads based on where your customer is in the sales funnel, and I know how to drive conversions.
Basically, I make gorgeous designs, but the selling point? They're effective. I make designs that are memorable. I always design with your main goal and objectives in mind. Good design has to be effective, and that is my USP to you. That's how I differ from other designers. I design with you in mind. First and foremost.
In addition, as my client, I will prioritize YOU. I respond immediately, usually within 20 minutes at most. I am always available to discuss projects, edits or whatever you need.
I also do not shy away from criticism. Seriously. I don't take any of it personally. I only want you, my client, to be happy with the final product. If you're not, then I haven't done my job.
I sound good, right? (Aw thanks...) But can I design?
View my portfolio at www.alyssaostroff.com
I have many examples of my designs in the portfolio section, but if there’s something specific you want to see that’s not there, please reach out. I would be glad to show you more prudent examples based on your needs.
I've been designing for a decade now and have no intention of slowing down. I hope I can tackle your project next!
Hope you're staying safe and healthy!
Warmest Regards,
Alyssa Ostroff
Expertise
Web Designer
> 5 Year Experience5/5
Web Developer
0-2 Year Experience4/5
Graphic Designer
> 5 Year Experience5/5
Digital Marketing Consultant
> 5 Year Experience5/5
Employment History
Graphic Designer
Conceptualize and execute a wide range of print design projects, such as advertisements, brochures, flyers, newsletters, posters, RFP cover designs, illustrations and logos. Execute a wide range of digital design projects, such as websites, software interfaces, icons, and email/newsletter communications. Document creation and management. Create and format professional-looking corporate reports, documents, forms, and presentations. Photographer and videographer for MCNA Dental at corporate events and meetings.
Key Achievements
• Successfully created graphics and interface/user experience for MCNA’s Kids Zone website. Created all illustrations and characters for the site, and redesigned sprites to create multiple educational games for children interacting with the site.
• Increased social media engagement with eye-catching and creative graphics. Strategized for increasing social presence and interaction.
Freelance Graphic Designer
Freelance Graphic Designer for various companies, such as City Furniture and other small businesses. I create and code websites, produce marketing materials, trade show collateral, logos, presentations and more!
Graphic Designer/Marketing Associate
Created and produced marketing collateral across a variety of digital mediums, including flyers, catalogs, banner ads, and email templates, for PoliceOne Academy, FireRescue1 Academy, CorrectionsOne Academy, EMS1 Academy and LocalGovU verticals. Led execution of all marketing campaigns from developing messaging and creative (case studies, member newsletters, eBlasts, blogs, etc.) to tracking and analyzing campaign ROI. Conducted competitive analysis on various product and technology areas while building deep knowledge across the industry’s multiple customer segments. Leveraged analytics tools to measure effectiveness and ROI of all marketing activities and presented reports to stakeholders.
Key Achievements
• UI/UX design for PoliceOne Academy, MS1 Academy, FireRescue1 Academy, CorrectionsOne Academy, and LocalGovU websites, built out and coded utilizing Divi 3.0.and Wordpress
• Redesigned templates for RFPs for Police and Fire Academies
Senior Graphic Designer/Marketing Manager
• Headed the project management and art direction of weekly promotional materials, not limited to website promotions, banner ads, print ads, social media posts and scheduling, in-center flyers, contests and traffic drivers, buzz of the week and bi-weekly emails via Mailchimp.
• Created and implemented marketing strategy and weekly promotions to effectively hit sales targets.
• Provided marketing support to over 42 centers nationwide through forms, traffic drivers and direct mail promotions.
• Managed social media content and served as social media liaison between clients and the company.
Illustrator/Designer
Collaborated with product, design and development team members to define user experience for web-based products and marketing websites. Applied best practices in user interface (UI) design to deliver web design solutions that satisfy business goals. Designed icons, illustrations, infographics and other visual elements for online and offline applications. Established and maintained consistent design standards across all visual elements, channels and formats for assigned brands.
Key Achievements
• Won 2017 GDUSA Awards for five infographic designs
• Won 2017 GDUSA Award for Customer Success Week logo design
Graphic Designer/Production Artist
Created eye-catching and appropriate designs while being respectful of deadlines. Worked on all aspects of the image production process including color correction, cropping, retouching and resizing of images. Coordinated work on a variety of projects simultaneously while having an acute attention to detail. Ensured all work, creative and technical, is reviewed for accuracy before given for approval/sent to print.
Key Achievements
• Rebranded Uniform Advantage and its sister brand ChefUniforms. Created new business cards/presentation folders/envelopes/note cards/product packaging/stationary.
• Created unique and detailed t-shirt designs for ChefUniforms.
• Implemented more efficient way of doing web production, cutting down worktime by 50%.
• Handpicked to be one of two designers to create 30th anniversary logo and campaign artwork.
• Won 2015 GDUSA Award for UA’s 30 Days Marketing Campaign
Marketing Intern
Developed marketing materials and logo for the Word Up! Poetry Slam. Developed a series of lively and vibrant flagpole banners, which will be key components of the city’s neighborhood revitalization effort. Each banner featured a unique theme to highlight work, play, and civil service within the community. Worked with individual area representatives and stakeholders from concept development to approval of final artwork. Worked directly with the Fire-Rescue department to develop concepts for Safety First, a safety awareness campaign targeting children, parents and senior citizens.
Key Achievements
• 2014 Graphic Design USA (GDUSA) awards for City of Sunrise Holiday Poster Series, City of Sunrise Eco-Chic Fashion Show logo, Sunrise Crime Watch poster, and SLA Urban Gardener Logo.
• 2014 Logo designs chosen for Team Sunrise, Lyrical Lounge, SLA Urban Gardener.
• 2013 Logo designs chosen for Sunrise, Florida’s Word Up! Poetry Slam, One City, Many Voices, Tunes ‘n Trucks Food Truck Rally and Eco-Chic Fashion Show.
Creative Director
Creative Director of Brink. doing graphic design, social media marketing, SEO/SEM, brand management, brand identity, marketing collateral, website design and development, and business client relationships. Oversees the Copywriting department and Web Development teams.
Graphic Designer
Graphic Designer at LBMG Marketing, focusing on brand identity and development for start-ups and small businesses. Services include brand identity (brand guides, business cards, letterhead, logos), web graphics, infographic creation, social media marketing, and various forms of marketing collateral like magazine advertisements, brochures, postcards, flyers, rack cards, step and repeats, PowerPoint deck presentations and animated GIFs.
Education
Advertising
Marketing
Public School Education
Mass Communication (Digital Strategy Concentration)
Languages
English
Native or Bilingual Proficiency