
Charleston S.
Profile Summary
My name is Charleston Swann and I have been performing SEO for 10 years as an SEO Specialist, SEO Analyst, SEO Manager and SEO Consultant (remote/contract). I possess active certifications for Google Analytics Individual Qualification, Google Ads Search & HubSpot Inbound Marketing. I also possess awards In Google My Business Basics, Google Ads Search & Google Ads Fundamentals.
https://academy.exceedlms.com/profiles/8dc42817e9864fbfb91db5221c19ee49
Expertise
SEO Analysis Expert
> 5 Year Experience5/5
SEO Audit Expert
> 5 Year Experience5/5
SEO Backlink Analyst
> 5 Year Experience5/5
SEO Consultant
> 5 Year Experience5/5
Web Analytics Expert
> 5 Year Experience5/5
Google Analytics Consultant
> 5 Year Experience5/5
Google Ranking Expert
> 5 Year Experience5/5
Employment History
SEO Consultant (Remote)
Perform monthly on-site SEO tasks for over 100 clients. Perform various website edits, including mass/daily creation of new pages and blog posts. Utilize Moz, BrightLocal, SEMRush, SERP’s, Google Adwords Keyword Planner and numerous other online metric software to research keywords and evaluate site performance. Analyze monthly Rank Ranger reports to determine performance and identify possible issues. Access iStock.com to obtain high quality images and utilize Photoshop to edit the images for the websites (daily basis). Install various WordPress plugins, create DF Grids, DF Grid Plus and DF Client Sheets (shortcodes). All actions are performed behind the scenes with no client interaction.
SEO Analyst
Perform monthly on-site & off-site SEO tasks for over 100 dental clients. Utilize Moz, BrightLocal, SEMRush, SERP’s, Google Adwords Keyword Planner and internal metric software to research keywords and evaluate site performance. Create and electronically disperse monthly reports to clients. Consult and educate clients about SEO over the phone. Create, claim and optimize off-site business directory and social media listings such as Google My Business, Yelp, HealthGrades.com, Bing Local and Facebook. Utilize company proprietary software to optimize page titles, descriptions, headers, alt-tags and page text.
SEO, SMO & Reputation Manager/Webmaster
Managed and performed all SEO task on BarNoneAuction.com (Word Press), in addition to performing back-end and front-end site maintenance and CMS updates. Directly contributed to enhancing the site’s visitor experience through the creation of SEO optimized content, meta-area optimization, link building, etc. In addition, I created and managed all reputation/social media accounts and pages while utilizing Yoast, Raven Tools, Moz, IBP, SEMRush, AHREFS and Google Analytics to obtain social media metrics (mentions, engagement, clicks, impressions, etc.). Search engines (mostly Google) resulted in more site traffic than direct and referral traffic combined, however the increased brand visibility on the search engines improved brand recognition which in turn increased the direct traffic to the site. Consistently placed the site in the top position (or first page) for more “relevant” (competitive & realistic) keywords than its competitors. In addition, I performed UI, PHP & CSS (total site redesign) improvements to improve the overall visitor experience.
SEO Specialist
Performed SEO duties for 250 GM, Kia, Toyota, BMW, Mazda, Honda, Fiat, Mini, VW and Hyundai branded web sites. Website referrals and search engine rankings consistently increased from month to month while adhering to strict OEM branding requirements. Created Panda/Penguin aligned home page content for 65 GM sites and over 130 Volkswagen sites.
Education
Tele-communications
Languages
English
Native or Bilingual Proficiency